The origin stories of each client are my favorite part of doing the research necessary before I even begin to design! A logo many times is the first impression that a customer may have of a business. That makes my job of creating something striking and memorable that much more important.
I do my best to get to know my client and their product(s) or service(s) in order to help in creating their 'mark'. In the hopes that I can capture that certain something that sets them apart from other companies is my ultimate goal.